À partir de 1891, un emblème de la croix et de la couronne a figuré sur la couverture de la revue Watch Tower, et les membres portaient des épinglettes à la croix et à la couronne comme signe d’appartenance.

“For many years, the Bible Students viewed the cross as an acceptable symbol of Christianity. … they proudly wore a cross-and-crown pin as an identifying badge. To them it signified that if they proved faithful to death, they would receive the crown of life. Beginning in 1891, a cross-and-crown symbol appeared on the cover of the Watch Tower.”

“For many years the Bible Students made the cross prominent as a symbol of Christianity. They even had a “cross-and-crown” pin. … The book Riches, published by the Society in 1936, made clear that Jesus Christ was executed, not on a cross, but on an upright pole, or stake.”